The Writing Code
Like other dynamic systems of learning—e.g., Hooked on Phonics, Rosetta Stone, and The Total Transformation—The Writing Code offers a simple, intuitive, and powerful system to master a difficult challenge.
It’s simple really: We teach the way your brain “wants” to learn. And nobody else does.
Most writing programs — in schools, businesses, even journalism and publishing — teach you by emphasizing the abstract challenges of writing. It doesn’t work because your brain rebels. When your brain rebels, the process of learning becomes a struggle. And even when you learn, it’s hard to apply the lessons.
So: What does the brain want?
The brain wants all kinds of things, some of them contradictory. The brain wants routine . . . but also surprise and action. Your brain wants simplicity . . . but also challenging puzzles. Your brain wants simple categories . . . but also a constant flow of new ideas. Your brain wants complexity . . . but also also it wants to make snap decisions. Your brain delights on details . . . but it also wants to generalize before carefully considering details.
The Writing Code meets the needs of writers everywhere, with excitement and relevance, right away. After the first hour of the seminar, everyone will be able to write better. Those skills will only deepen as the seminar continues. By the end of the day, everyone will own a powerful new toolkit to meet every writing challenge.
- Sign up for a seminar in the New York area — or book a seminar in your community.
- Take our online courses — starting now.
- Arrange for coaching as you write your first book — or consulting to transform your school or department.
- Or just email or call now for a free consultation.