A Plan for Everyone
Raise your hand if you have ever stayed up all night working on a document — a school paper, a legal brief, an RFP or proposal, web copy, or a report for your project or organization.
That’s everyone. OK, now raise your hand if these all-nighters failed to produce the best possible product.
Now raise your hand if you have ever gotten frustrated because you did not express yourself as clearly — or as powerfully — as you wanted.
Finally, raise your hand if you have ever had to read a document — an email, memo, report, paper, article, RFP, proposal, plan — that confused you.
Keep your hand raised if you want to save time, and money, with writing that clarifies issues and sparks people’s imaginations.
Don’t get frustrated if your hand stayed up the whole time. You are not alone. Surveys show that businesses and public agencies lose billions of dollars annually because of poor, slow, unclear, and uninspired writing. Courts have even fined real-estate brokers, lawyers, consumer products manufacturers millions of dollars for bad writing.
When we get confusing, tangled, murky, uninspired writing, we soldier on. After all, we have other work to do.
But consider a little secret. You can transform your writing — and the writing of everyone in your organization — in a single day.
You see, writing is not nearly as hard as (ahem) writers and editors would have you believe. Everyone can write clearly, with some sparkle. Maybe you can’t be Ernest Hemingway or Isabel Allende. But everyone can write well, write fast, right away.
If this is so, why do we have such an epidemic of bad writing? Why does writing confound so many people?
The answer is simple. Few people learn how to write the way our brains want to write — and the way the brains of our audience want to read.
Our brains crave simplicity. Concreteness. Drama. People. Stories. Triangles.
But the way most people learn writing — in schools, colleges and universities, and special programs in corporate and other professional settings — emphasizes just the opposite.
Why? It’s simple. Too many writing instructors — not to mention supervisors at work — consider writing such a serious matter that they take the fun out of it. They forget that writing is about connecting with people’s hearts as well as their minds. Writing becomes a quagmire of abstraction.
Whoever you are, whatever you do, wherever you do it, The Writing Code shows you how to take advantage of your natural excitement about life. The Writing Code uses storytelling — the most important quality of all humans — to show you all the skills of writing.
Let the Writing Revolution begin. With you.
Contact us today.